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So you think you know the CRM software?

A year ago, if anyone asked me if I knew that the CRM Definition - Customer-Centered Philosophy, I would have reacted with confidence that yes, but as it turns out, the more you learn the old proverb, more knowledge that You're missing it's true. When we talk about the CRM software industry, it's almost impossible to say that you know it from the start, as there are so many CRM providers around the world, everyone is developing their technologies at such a fast pace. As if it was not difficult for a company to make a decision regarding; what they need, how they can help your business, etc., these technological advances are always followed by a marketing campaign, each of which talks about how much this new feature or functionality will help.


So the question is: do you think you know the CRM software? This is difficult to answer with all the mention of industry combined with the relative youth in CRM based on the Internet and the large number of providers. It is also difficult to produce a linear comparison, as each provider has its own set of terms and names for the properties. So where do you start? You can easily learn the basics of web-based CRM software with a fast Google search; However, I would like to mention some points that are harder to detect; The hidden costs associated with purchasing CRM software, what to avoid how your CRM can go beyond contact management and where the industry is going.

When a business decides it's time to move to web-based CRM software, they must first develop a plan for how they expect this new implementation to increase the productivity and revenue of their businesses. The biggest obstacle to achieving a rapid return on investment is all the hidden costs that are not clearly detailed on the supplier's websites. When researching to compare a comparison of some of the best players in the world of CRM, including Salesforce.com, Netsuite and Salesboom.com, I spent most of the time exploring prices on different platforms, upgrades, implementation, customization and customer service. Salesboom was actually the only one at the time to get a page with its prices clearly stated.


Just go out and buy a CRM edition and think it's done is not close to the truth, it's just a base point where pricing begins. This brings me to what I should avoid when looking for your future CRM software. What to investigate and ask questions is; storage limits and additional storage space, the maximum number of tabs and custom fields, the maximum number of applications you can add, this is particularly relevant to Salesforce and any other restriction that would later force him to upgrade.

If you have implemented a CRM software solution and have met any of these limitations mentioned, I am sure you can certify for my claim that it has a high cost. What often happens is that the version that a company is currently working on does a good job, but for example, they have reached their inventory limits. An update of the release of a company with approx. 750 users can amount to about $ 2 million over what they already paid. With this update, of course, there are more features and functionalities, but they are features and functionality that will not increase your return, simply because your business does not need them.

Now that buyers take care of themselves and the negative aspects are out of the way, we can focus on the positive. When you implement your new web-based CRM, you have just taken down all the walls that separate your departments or offices, regardless of their location, and done it in real time. As you drive, your CRM goes well beyond contact management software with the integration of the supplier's front and back office functions. Netsuite has a solid administrative office, which makes sense to know its background in back office ERP solutions; However, I think your SFA or your office does not meet someone else's standards. Salesforce and Salesboom.com offer a well-rounded CRM solution for companies of all sizes, between these two, it really comes to the price.

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