CRM Software and Vision Evolution

CRM software has become a necessary implementation for each company. Businesses have understood the importance of studying and managing relationships between their customers and even with other vital groups like their employees, their suppliers, their suppliers, etc. Therefore, hunger increases for better So you think you know the CRM software? over time. Large, medium or small businesses; No business is excuseable to miss this big problem that is the management of the relationship.

Customer relationship management software has been around for a long time, but it seems to have become more popular (and necessary) in recent years. Long before CRM there was what was called PIM or Personal Information Manager. These electronic devices had limited databases to store dates or important information, probably addresses and phone numbers. But these basic features were not enough to store all necessary information. Therefore, these devices and their software continued to evolve and reached different stages, such as CMS or the Contact Management System; SFA, or Automation of Sales Force, in fact CRM was highly on SFA, etc.

As these management systems finally developed into what CRM is now, different software companies developed their own CRM applications: SAP and Siebel Systems are market leaders in the early CRM career. At present, CRM was not a popular business implementation, as it was not known (at least not as good as now) and many companies had only horror stories to tell about their implementation of CRM. But it changes slowly ...

We are faced with a new era for CRM, where companies become aware of how to properly implement a CRM solution, different software companies offer different management methods, and executives and executives realize the need for management relationship with customers. Even now, these new ideas come to new perspectives, such as the xRM concept, where management of relationships is not only for a company's customers but also for its software developers, its administrators, its suppliers, its suppliers. .. in a word everything. And this new era has attracted new businesses to get into the career of CRM, the most remarkable of Microsoft.

Microsoft owned a particular area of ​​CRM with Microsoft Outlook, but it was not really a CRM solution as it lacked more features offered by other software such as Oracle's CRM Siebel or SAP CRM. Microsoft was just an observer and waited for his chance to invade this area.

While Microsoft began its plan to dominate the CRM industry long ago, with Axapta 1.0 in March 1998, it was only in March 2006 that Microsoft Dynamics AX 4.0 launched a dangerous phase for its competitors. What makes Dynamics so powerful is its ability to integrate with many other Microsoft technologies, such as Microsoft Office, SQL Server and .NET platform, the latter being one of the most important aspects of version 4.0. As the dynamics were in a fully integrated environment with the .NET platform, the customization of the software became easier, which made the development of Dynamics add-ons a perfect solution to meet the needs of a company.

This feature becomes a lifeline for many companies, as the implementation of the new xRM concept for example becomes an achievable experience. Businesses can customize Microsoft Dynamics to fit only their requirements, eliminating the idea of ​​dealing with common software; it no longer fits any need but your need. This customization will reduce many software issues, such as Training of employee software and lack of software functions.

Without a doubt, software, gadgets, theories and CRM techniques develop in a very interesting (and beneficial) way. Managing customer relationships becomes a necessity for all companies where the size or interests of the company will not be important.